We're building the infrastructure that connects commerce and capital
Across Africa, suppliers win orders every day that they can't execute. Not because the deal is bad, but because the capital arrives too late. Reelaay exists to close that gap.
Reelaay is a technology platform. Funding is provided by licensed banks and finance partners.
A confirmed order shouldn't die for lack of cash
Every day, a supplier wins a contract or receives a purchase order, and then can't execute it, because the working capital isn't there. The deal dies. The buyer finds someone else. The supplier loses the growth they'd already earned.
Meanwhile, banks and financial institutions have capital and want good customers. The two sides struggle to connect quickly, safely, and on terms that work. That gap between real commerce and available capital is what Reelaay was built to close.
Not a bank. Not a lender. Infrastructure.
Reelaay is a technology platform. We connect suppliers to funding from licensed banks and finance partners, verify every buyer and supplier, route payments through dedicated accounts, and track each transaction from purchase order to settlement.
We don't lend our own money and we don't take your property as collateral. We make it possible for a confirmed order to get funded, executed and paid, with everyone seeing exactly what's happening at every step.
Why we exist
Mission
Help businesses execute more opportunities by making capital easier to access and deploy.
Vision
To become the infrastructure layer connecting commerce and capital across Africa.
Why we built Reelaay
Omotayo Olowofeso spent more than a decade across technology, trade, supply chain and finance, and watched the same thing happen again and again: capable suppliers turning down real orders because the money couldn't move fast enough. He met the problem head-on while building his first startup, AgroBridge, where good deals kept stalling for the same reason.
Reelaay started from a simple conviction: the commerce already exists and the capital already exists. What's missing is the infrastructure to connect them safely and quickly.
“The order was real. The buyer was real. The only thing missing was capital that could move as fast as the deal. That's the gap we're here to close.”
The people behind Reelaay
Omotayo Olowofeso
Founder & CEO
Building the infrastructure that lets African suppliers execute the orders they've already won.
We're a focused team based in Lagos, working with licensed banking and finance partners across Nigeria.
Who we work with
Reelaay works with licensed banks and finance partners who provide the capital behind every transaction, and with the verification and payment infrastructure that keeps each deal secure.
Partner details available to enterprise teams and funders on request.
What guides us
Every transaction should be verified before capital moves.
You should always know what's happening, what it costs, and what you'll earn.
We grow when our suppliers grow, through completed, funded transactions, not fees on failure.
Ready to execute your next confirmed order?
Questions or partnership enquiries? hello@reelaay.com or WhatsApp us